LAND

“Land” is a site-specific installation that celebrates the 100th anniversary of one of the most important and ancient furnaces in Italy: Poggi Ugo.

CREDITS

Client: TERRECOTTE POGGI UGO SRL
Location: MILANO
Area: 240 mq
Timeline: Fuori salone 2019
Concept: Masquespacio
Allestiment: curated by Valentina Guidi Ottobri
Executive project on site: MOSAE srl

The project entrusted to the Spanish studio Masquespacio and curated by Valentina Guidi Ottobri proposes to suggest new aesthetics linked to Terracotta. On the occasion of the Fuori Salone 2019 it is presented on the terrace of Strategic Footprints, the agency that for the past 4 years has been hosting special projects of independent brands selected by Martina Gamboni.

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